Over on my Medium, I published “That Summer I Played Baseball Card QVC Host,” a breakdown of how I went from zero to content creator and what I learned from my experience hosting a live-shopping channel. If you track e-commerce like I do, you’ve been reading that this format is coming to the U.S. andContinue reading “That Summer I Sold Baseball Cards via Live-Stream”
On the Development of Live-Stream Commerce in the U.S.
Live-stream commerce is the fastest growing segment of American e-commerce, now representing more 2% of all e-commerce and following a course to the mainstream. But the way it’s developing is materially different than the winner-take-all scene in China.