by Andrew J. Chapin
A blossoming technology lead to a boom for early-stage technology fundraising, a new method which is already out-pacing early venture funding: the Initial Coin Offer. Directly from the trenches, Benja CEO Andrew J. Chapin shares lessons learned while executing an ICO, from conceptualization to market, from explaining it to his parents to receiving a call from the U.S. Securities and Exchange Commission (SEC).
The first book of its kind, Art of the Initial Coin Offering offers a comprehensive account of a crypto-token launch.
Chapin brings a unique perspective, which is part playbook and part manifesto. While many ICOs have fundraised for napkin-stage ideas, Chapin ran one for a company generating seven-figures in annual revenue. While others worked to avoid the SEC, Chapin invited collaboration and joined the ICO Governance Foundation in an effort to create a set of standards and best practices.
Art of the Initial Coin Offering is now available on Amazon.