Andrew J. Chapin

I’m a tech entrepreneur and writer in San Francisco, California.

I started Benja, the distributed e-commerce platform, with my friend Tommy Goode in 2014. Benja offers a multi-channel sales solution for top brands, selling product via low-friction user experiences on mobile, web, and social.

While building the company, a number of major issues in the online display advertising market became evident and in response, we created benjaCoin. BenjaCoin (BENJA) is a crypto-token that will address what we believe to be multi-billion dollar issues.

In addition to serving as CEO of Benja, I’m an avid skier and runner.

I also advise and contribute to e-commerce and media projects:

  •, which sells affordable, authentic sports fan jerseys and offers the one and only true player trade guarantee.
  • TINY Cables, makers of the best charging and syncing cables in the world. 8″, $8, lifetime guarantee, and free shipping. I started this company with Tommy Goode and live-blogged the experience: Let’s Start a Company
  • hCaptcha, a drop-in replacement for reCAPTCHA that compensates website owners for the data labeling work their users do.
  •, which offers custom HD clips and GIFs from your favorite movie.
  • Despite being a Boston Red Sox fan, I help Jimmy and the team at Talkin’ Yanks, a social media company focused on the New York Yankees baseball team.

I also write:

Previously, I:

  • Built a sales plan and revenue model at Feathr, an event and conference app company. I was the first external business hire and I oversaw business development through their re-organization event in 2014.
  • Sold vodka for Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont. This included on and off-premise sales, event marketing, social media management, and the development of new product brands. Under my management, VTSD became the official spirit of the Vermont Ski Association.
  • Coordinated and executed a guerrilla marketing campaign for Color Labs on college campuses and tourism locations in New England around the launch of their live video-streaming service in 2012.
  • Served as a liaison between educational institutions, SMBs, and Microsoft around the launch of Windows 7 and Office 2010. This included the coordination and execution of marketing events on college campuses, encouraging bulk license holders to consider upgrading, and generating awareness around new features. I also worked on the Windows Mobile team in a research role as we worked towards a major release.
  • Sold radio advertising for WGMT in Lyndonville, Vermont.

As a believer in lifelong learning, I have taken classes, done non-degree work, and completed degrees at Lyndon, Dartmouth, Harvard, Udemy, and Codecademy.

If you’re looking to get ahold of me, your best bets are Twitter and Earn.