Andrew J. Chapin

I’m a tech entrepreneur and writer in San Francisco, California.

I started Benja, the distributed e-commerce platform, with my friend Tommy Goode in 2014. Benja offers a multi-channel sales solution for top brands, selling product via low-friction user experiences on mobile, web, and social.

While building the company, a number of major issues in the online display advertising market became evident and in response, we created benjaCoin. BenjaCoin (BENJA) is a crypto-token that will address what we believe to be multi-billion dollar issues.

In addition to serving as CEO of Benja, I’m an avid skier and runner.

I also advise and contribute to e-commerce and media projects:

• AffordableJerseys.com, which sells affordable, authentic sports fan jerseys and offers the one and only true player trade guarantee.
• TINY Cables, makers of the best charging and syncing cables in the world. 8″, $8, lifetime guarantee, and free shipping. I started this company with Tommy Goode and live-blogged the experience: Let’s Start a Company
• snip.ninja, which offers custom HD clips and GIFs from your favorite movie.
• Despite being a Boston Red Sox fan, I help Jimmy and the team at Talkin’ Yanks, a social media company focused on the New York Yankees baseball team.

I also write:

• My first book, Art of the Initial Coin Offering, which offers my perspective as a crypto-token founder. I work through each step of the token generation and sale process, from concept to launch. Available on Kindle and in paperback through Amazon.
• Hacker Noon
  • Google is Using You
  • Finding Profit in a Bear (or Sideways) Cryptocurrency Market
  • Silicon Valley, Meet Blockchain – and Solving Real Problems
  • Enough Bad (but Sexy) Altcoins, Bring on the Great (but Boring) Stuff
  • Gift Card Technology Lags Behind, Consumers Lose
  • A Real Solution: Get Paid for Using Facebook
  • The Initial Coin Offering, One Year Later
  • Crypto and the Terrible, Horrible, No Good, Very Schemey Token Listing Sites
  • Rest in Peace, ICO Bounty Programs
  • On Building a Strong Founding Team
  • What I Look for as an ICO Advisor
  • What to Look for in an ICO White Paper
  • The SEC Called About Our ICO, I Answered
  • Initial Coin Offering, Meet Sanity
• OBSERVER
  • In Lawless ICO Territory, Cryptocurrency Issuers Struggle to Comply
  • How Model UN Inspired One Man’s Quest to Create Teenage Billionaires
  • Earth to Fitness Wearables: The Market for Ski Tech is Ripe for the Picking
  • Unicorn Delusion: The Dark Side of Seeking a Billion-Dollar Valuation
  • Is Apple Ripping Off Outside Developers?
  • The Wearable Movement Nobody is Talking About: Audio Devices
• Entrepreneur Magazine
  • 3 Ways to Make Sure Your Online Ads Aren’t a Turnoff
• The Startup
  • The Decentralized Decentralization Movement
  • Initial Coin Offering Alternatives Gain Steam as Startups Seek a Compliant Track
  • What Went Wrong with the Munchee ICO
• Blockstreet
  • Summer 2018: The Great Gestation
• CCN
  • Square Cash Opens Bitcoin Buying and Selling in All 50 States

Previously, I:

• Built a sales plan and revenue model at Feathr, an event and conference app company. I was the first external business hire and I oversaw business development through their re-organization event in 2014.
• Sold vodka for Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont. This included on and off-premise sales, event marketing, social media management, and the development of new product brands. Under my management, VTSD became the official spirit of the Vermont Ski Association.
• Coordinated and executed a guerrilla marketing campaign for Color Labs on college campuses and tourism locations in New England around the launch of their live video-streaming service in 2012.
• Served as a liaison between educational institutions, SMBs, and Microsoft around the launch of Windows 7 and Office 2010. This included the coordination and execution of marketing events on college campuses, encouraging bulk license holders to consider upgrading, and generating awareness around new features. I also worked on the Windows Mobile team in a research role as we worked towards a major release.
• Sold radio advertising for WGMT in Lyndonville, Vermont.

As a believer in lifelong learning, I have taken classes, done non-degree work, and completed degrees at Lyndon, Dartmouth, Harvard, Udemy, and Codecademy.

If you’re looking to get ahold of me, your best bets are Twitter and Earn.