Andrew J. Chapin

Andrew J. Chapin Benja Founder

I’m a tech entrepreneur and writer in San Francisco, California.

I started the Benja Commerce Network in 2014. Benja delivers shoppable media experiences that enable purchasing inside online display advertising, social media feeds, e-mail, and mobile apps. We bring commerce to content.

I was #49 on the 2017 100 People to Watch in Blockchain. I’m a skier, marathoner, and advisor to commerce and media projects including:

  • Jomboy Media, a sports and culture website and podcast network.
  •, which sells licensed baseball fan merchandise 20-30% cheaper than major competitors and offers a player trade guarantee.
  • TINY Cables, makers of the best charging and syncing cables in the world. 8″, $8, lifetime guarantee, and free shipping. I started this company with Tommy Goode and live-blogged the experience: Let’s Start a Company
  • Baseball.FYI, a free weekly e-mail newsletter recapping the week in baseball.
  •, which offers custom HD clips and GIFs from your favorite movie.

I also write:

Previously, I:

  • Built a sales plan and revenue model at Feathr, an event and conference app company. I was the first external business hire and I oversaw business development through 2014.
  • Coordinated and executed a guerrilla marketing campaign for Color Labs on college campuses and tourism locations in New England around the launch of their live video-streaming service in 2012.
  • Served as a liaison between educational institutions, SMBs, and Microsoft around the launch of Windows 7 and Office 2010. This included the coordination and execution of marketing events on college campuses, encouraging bulk license holders to consider upgrading, and generating awareness around new features. I also worked on the Windows Mobile team in a research role as we worked toward a major release.
  • Sold vodka for Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont. This included on and off-premise sales, event marketing, social media management, and the development of new product brands. Under my management, VTSD became the official spirit of the Vermont Ski Association.
  • Sold radio advertising for WGMT in Lyndonville, Vermont.

I hold a B.A. in Business Administration from Northern Vermont University where I was president of the student body from 2008-2010. I’ve taken classes and completed certificates at Dartmouth, Harvard, Udemy and Codecademy.

If you’re looking to get ahold of me, your best bets are Twitter and Earn.