Andrew J. Chapin

I’m a tech entrepreneur and writer in San Francisco, California.

I started the Benja Commerce Network in 2014. Benja delivers shoppable media experiences that enable purchasing inside online display advertising, social media feeds, e-mail, and mobile apps. We bring commerce to content.

I was #49 on the 2017 100 People to Watch in Blockchain. I’m a skier, marathoner (NYC ’18, LA ’19, more to come), and advisor to commerce and media projects including:

• AffordableJerseys.com, which sells licensed baseball fan merchandise 20-30% cheaper than major competitors and offers a player trade guarantee.
• TINY Cables, makers of the best charging and syncing cables in the world. 8″, $8, lifetime guarantee, and free shipping. I started this company with Tommy Goode and live-blogged the experience: Let’s Start a Company
• CoverageGear.com, a sports e-commerce retailer featuring the famous player number hats and other culture-related merchandise.
• snip.ninja, which offers custom HD clips and GIFs from your favorite movie.
• Jomboy Media, a sports and culture website and podcast network.

I also write:

• My first book, Art of the Initial Coin Offering, which offers my perspective as a crypto-token founder at the height of the ICO market in 2017.
• Hacker Noon
  • Shoppable Media Catapults E-Commerce into the 21st Century
  • Google is Using You
  • Gift Card Technology Lags Behind, Consumers Lose
  • The Initial Coin Offering, One Year Later
  • Rest in Peace, ICO Bounty Programs
  • The SEC Called About Our ICO, I Answered
• OBSERVER
  • How Model UN Inspired One Man’s Quest to Create Teenage Billionaires
  • Unicorn Delusion: The Dark Side of Seeking a Billion-Dollar Valuation
  • Is Apple Ripping Off Outside Developers?
  • The Wearable Movement Nobody is Talking About: Audio Devices
• Entrepreneur Magazine
  • 3 Ways to Make Sure Your Online Ads Aren’t a Turnoff
• The Startup
  • The Decentralized Decentralization Movement
  • What Went Wrong with the Munchee ICO

Previously, I:

• Built a sales plan and revenue model at Feathr, an event and conference app company. I was the first external business hire and I oversaw business development through 2014.
• Coordinated and executed a guerrilla marketing campaign for Color Labs on college campuses and tourism locations in New England around the launch of their live video-streaming service in 2012.
• Served as a liaison between educational institutions, SMBs, and Microsoft around the launch of Windows 7 and Office 2010. This included the coordination and execution of marketing events on college campuses, encouraging bulk license holders to consider upgrading, and generating awareness around new features. I also worked on the Windows Mobile team in a research role as we worked toward a major release.
• Sold vodka for Vermont Spirits Distilling Co., an award-winning distillery in Quechee, Vermont. This included on and off-premise sales, event marketing, social media management, and the development of new product brands. Under my management, VTSD became the official spirit of the Vermont Ski Association.
• Sold radio advertising for WGMT in Lyndonville, Vermont.

I hold a B.A. in Business Administration from Northern Vermont University where I was president of the student body from 2008-2010. I’ve taken classes and completed certificates at Dartmouth, Harvard, Udemy and Codecademy.

If you’re looking to get ahold of me, your best bets are Twitter and Earn.